Controlling Your Social Media Data

Political campaigns , social media companies and commercial organisations collect your personal data for a variety of reasons. However , the most common reason is for microtargeting.


The ICO defines microtargeting as a form of online-targeted advertising that analysis an individual’s personal data to further understand the interests of a specific audience or internet user. By collecting this data, an organisation is able to influence an individual’s actions with personalised messages and advertisements.

You may be exposed to microtargeting online either via social media. To confirm whether this is the case and to strengthen your privacy settings on each platform, click the links below